3/26/2023 0 Comments Colin kap nike ad![]() Most brands would tremble at the very thought of embracing Kaepernick. And not just on any issue-surely the key issue in America today, and for generations past, one that drills down to the troubled core of the American experience, and into which Trump himself has waded awkwardly, raising the stakes that much more. Nike didn’t immediately respond to a request for comment.The ad, posted to Kaepernick's Twitter account, is exactly what brand purpose is supposed to be-a company taking a stand because it believes in it, even if it's unpopular among many of the people who buy its stuff. Newly minted Los Angeles Laker LeBron James also tweeted his support. If she changes one person’s mind, Green said, “then to me it would have been worth my while.”ĭespite the online furor, Nike’s sales and stock price skyrocketed. She said she wants to help spread Kaepernick’s message and reach out to “people who are really adamantly opposed to what stands for.” She wants to “get them to consider the impact to me, with black family … to worry about them every single day that they could have an encounter with a policeman that could end with their death … to empathize with what I go through every single day.” In the scheme of things, this isn’t a blip on Nike’s radar.” That’s kind of one of the reasons I bought the shoes. At some point, all of us have to decide if we are going to put actions behind our words. I think the message is strong,” Green said. She estimated that she has spent $200 on Nike gear and said she planned to buy more. Green also surprised a childhood friend with a pair of sneakers. She now has her first pair of Nike sneakers and plans to buy a T-shirt for her niece. Kaepernick supporters say the protest had nothing to do with the military and that the criticism ignores the issues that Kaepernick was trying to highlight.Ĭheryl Green, 61, of Atlanta, saw the backlash on social media and said a cousin gave her the idea to buy something. Trump and others say that his protest disrespected the military, the country and the U.S. The initial criticism online extended an ongoing debate over Kaepernick, who as a San Francisco 49er took a knee during the playing of the national anthem during the 2016 NFL season to protest the killing of unarmed black men by police. flag, and ends with him saying, “Don’t ask if your dreams are crazy, ask if they’re crazy enough.” The commercial shows athletes “overcoming adversity to chase their dreams,” with Kaepernick staring at a U.S. Even if it means sacrificing everything.” Kaepernick does a voice-over for Nike’s two-minute commercial, “Dream Crazy,” which ran during the first timeout in the third quarter of the NFL’s season opener on Sept. The ad shows a close-up photo of Kaepernick with the slogan “Believe in something. And we need to support those people who keep these issues in the forefront.” “As people of color, we need to keep these issues in the forefront. “They knew in Donald Trump’s media-controlled America, they had to anticipate the backlash, and they did it anyway. But still, you know how reluctant corporations are to attract negative publicity,” he said. “Of course, Nike knows that a large portion of its clientele are people of color, particularly African-American people. He spent about $58 on a “sports blouse for my wife and a T-shirt for myself.” ![]() ![]() For Nike to reach down and make this ad, I think it’s how important they felt this issue was,” said Clem Richardson, 64, of Brooklyn, New York. “Colin Kaepernick wasn’t really in the news when this ad came up. ![]() ![]() But many in the black community were inspired to buy Nike clothing and sneakers and display their new purchases online. Twitter, Facebook and Instagram were peppered with tweets and photos of Nike customers destroying their gear. A negative backlash roared through social media when Nike debuted its ad featuring former NFL quarterback Colin Kaepernick as part of the 30th anniversary of its “Just Do It” ad campaign. ![]()
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